Bibigo Pyongyang Naengmyeon Review — Taste, Price & Where to Buy in Korea

Bibigo Pyongyang Naengmyeon (Korean cold buckwheat noodles) is a frozen dish created by CJ CheilJedang’s Bibigo brand together with chef Choi Kang-rok, a finalist on Netflix’s Culinary Class Wars (흑백요리사). It launched in January 2026 as one of 33 chef-collaboration products from the show, and recently drew fresh attention after being featured on the Korean YouTube channel Heukbaek Review (흑백리뷰).

What is Bibigo Pyongyang Naengmyeon?

• Brand: CJ CheilJedang Bibigo
• Collaboration: Chef Choi Kang-rok, winner of Netflix’s Culinary Class Wars (Season 2)
• Type: frozen Pyongyang naengmyeon — a heat-and-eat home meal
• Noodles: buckwheat ground with the inner husk for a stronger buckwheat aroma and nutty flavor
• Broth: a beef broth from brisket and shank blended with vegetable stock, topped with sliced brisket

How does it taste? (Pros & cons)

What’s good

• The broth is clean and deep. Reviews often say it reaches about 80–85% of the taste of a specialty naengmyeon restaurant.
• The noodles carry a lively buckwheat aroma — impressive quality for a home ready-meal.
• Above all, you can enjoy Pyongyang naengmyeon at home at a reasonable price.

What’s less good

• Pyongyang naengmyeon has a characteristically mild, understated flavor, so if you prefer bold tastes it may feel bland at first.
• Some find the broth a touch “instant” if used as-is, so lightly adjusting the seasoning is recommended.

Tips for the best taste

• Fine-tune the broth with a little water, soy sauce, or salt for a more rounded flavor.
• Finish with Korean mustard (gyeoja) and vinegar to taste.

Who will love it

• Anyone who wants to enjoy Pyongyang naengmyeon easily at home
• People who like a mild, clean broth
• Fans curious about chef Choi Kang-rok’s collaboration from Culinary Class Wars

In short, Bibigo Pyongyang Naengmyeon isn’t quite restaurant level, but it’s a high-quality frozen ready-meal for home. As long as you appreciate its mild character, it makes a fine summer treat.

Price & where to buy

• Where to buy: CJ The Market, Naver Brand Store, Coupang, Kurly, and large supermarkets
• Price: MSRP ₩8,980 → around ₩6,800 on Coupang (2 servings, 904g)

If you’d like to order it online, you can check the current price at the link below.

This post is part of the Coupang Partners program, and I earn a commission on qualifying purchases.

👉 Related: Bibigo Choi Kang-rok Deulgireum Makguksu review

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